Hello, it's me
Tamara
.
Welcome to My Portfolio
When a Hobby Turns into Business
Since 2017, I’ve been engaged in creative writing and working with WordPress. Over the years, I’ve expanded my skills to website development, web design and SEO. I continually explore innovations in the digital world to help businesses thrive online.
Now, for the needs of my business,
I have started the
Digital Center Solutions
website!
My Blogs
My beginnings were in creating blogs within the basic plan offered by WordPress. This is also the simplest to work with, but the website's design options are limited.
Social Media
Although managing social media and campaigns on them is not my primary interest, I have also mastered it as part of working on websites. For preparing materials for posts, I primarily used Canva Pro.
Content Writing for Social Media
Content creating for social networks is my interest, and I have been involved in it both for my personal needs and for the company I worked for.
Content Writing for Websites
I specialize in creating website content, integrating keywords effectively, adapting text to SEO principles, editing existing texts, and incorporating premium images.
WordPress
I am proficient in creating new websites and redesigning existing ones, implementing responsive design for all devices, managing content updates, and performing website backups.
SEO
I am experienced in On-Page optimization, conducting keyword research, optimizing existing content, building backlinks, checking backlinks, optimizing website speed, and adding meta descriptions.
Everything started with
My Blogs
Social media
For each of the blogs, I also created Facebook and Instagram pages that follow the posts on the blogs.
Thanks to the experience I gained through working on my websites and social media pages, during my time at RCM Technologies, in addition to my regular role as a Billing Administrator, I also took on an additional activity, as social media administrator for the sector I worked in.
My job in this position was based on posting interesting articles, interviews, greetings, and images that were in line with the theme. It was this very task that contributed to my next career step…
And what is necessary for a good post?
Content Writing for Social Media
Writing articles for the RCM Technologies company wasn’t difficult for me. These posts were done in both Serbian and English languages. Below are examples of some of them…
Since May, I have been working as a content creator for Lexa Data Solutions. I am responsible for writing articles on topics such as outsourcing, offshoring, nearshoring, data entry, and similar subjects. In addition to writing, I also prepare media files and publish the content on Facebook and LinkedIn.
However, more demanding is...
Content Writing for Websites
Also, as I mentioned, for better search engine ranking, I worked on guest posts (in Serbian) as well as exchanged backlinks by writing articles on a specific topic for my website where I would mention the collaborator, and they would do the same for me.
Below are some of the texts I would highlight from my websites…
In english
- Did you know? How Neuromarketing masters your mind
- Why Capital Letters in Headlines Attract More Attention
- The Art of Storytelling in Content Creation
- Is There Fear of Using AI for Business Purposes?
- What is the Skyscraper Technique in Content Writing
- Time is Money! Read the main tips to maximize your productivity
- Did You Know Visitor Attention Lasts Less Than 3 Seconds?
- Backlinks as an SEO Magnet
- Pandas and penguins are such adorable animals! But how do they sour the life of an SEO specialist?
In serbian
- Backlinkovi kao SEO magnet
- 7 Superkul engleskih reči bez prevoda na srpski!
- Smeh kao lek
- “Zoo planet” i Hobi koji Leči
- Da li ste znali da pažnja posetioca traje manje od 3 sekunde?
- Panda i pingvin su tako slatke životinje! Ali kako onda zagorčavaju život SEO specijalista?
- Šta je Skyscraper tehnika u Content Writing-u
- Postoji li strah od korišćenja AI u poslovne svrhe?
- Umetnost Storytelling-a u Kreiranju Sadržaja
In collaboration with the portal “Mogu ja to sama,” selected articles from my websites are being published under the appropriate categories on the “Mogu ja to sama” website. Here are the links to some of them:
So Interest expanded to...
WordPress Websites
Thanks to my interest in web design, completed courses in HTML & CSS, and digital marketing, I decided to move from blogging to something more advanced and engage in website development using Page Builders like Elementor Pro. Transitioning from the billing sector to the IT division provided me with the opportunity to work on projects in the digital marketing team. My primary responsibilities included website development and SEO.
In addition to these tasks, I also worked on existing websites, updating content, making changes, and optimizing them.
I would like to emphasize that the websites listed below are the result of the collective effort of the RCM Technologies team in Niš, not solely my own.
I worked as a Digital Marketer until the end of 2023. The attached photos are from the period when I was part of the team.
Websites I worked on as part of the team at RCM Technologies:
RCM Technologies
RCM Life Sciences & IT
RCM Engineering
The websites have been redesigned by another team in the last few months.
After ending my employment at the mentioned company, I continued to offer services in the field of digital marketing. In addition to clients interested in content writing, I also worked on website development, responsiveness optimization, and SEO optimization.
I would like to note that I am the author of the CCC Engineering website, while the other two websites are the result of work by another agency; my task was their optimization.
Freelance projects:
But anything wouldn't be complete without...
Search Engine Optimization (SEO)
Even before I started working as a digital marketer, I was aware of the importance of SEO, so I strived to dedicate as much attention as possible to my websites in terms of quality content and backlink acquisition. Therefore, my main focus was on off-page optimization precisely because of that backlink building. During my time at the company, my SEO work focused on on-page optimization (Yoast SEO was the main plugin for working on it).
In terms of off-page SEO, thanks to the websites I own, I provide backlink building services in the areas covered by my sites.
On the other hand, regarding on-page SEO, my knowledge and services include:
- Responsive design for all devices and screens
- Proper heading structure
- Competitor analysis
- Keyword Research
- Keyword density
- Integration of keywords into headlines and subheadings
- Optimization for targeted keywords throughout the text, image alt tags, URL structures, etc.
- Writing SEO-friendly meta descriptions for better search engine ranking
- Image optimization (e.g., alt tag optimization, image compression for faster loading)
- Identification and fixing of broken links
- Google Analytics integration (connecting Google Analytics with the website to track traffic, conversions, and various advanced analytical data)
- Google Search Console integration
- Sitemap submission
- Checking Page Accessibility and Crawlability
- Identification and optimization of orphan pages
- Local SEO optimization (if you have a local business)
At the end, I present you
My certificates
Level Up
- Web design (HTML, CSS, Bootstrap)
- Digital Marketing (Content writing, SEO, Google Ads, Social Media Ads, Google Analytics)
Udemy
- SEO Course: Beginner To Advanced
- Marketing Analytics
- How to Research and Write Using Generative AI Tools
I'm glad you visited my website and read my portfolio!
Thanks!
Tamara Grozdanović
Digital Marketing | WordPress | SEO | Content writing | Blogging
But it wouldn't be complete without...