My Portfolio
Hi! I’m Tamara, SEO-oriented professional with extensive experience in betting and sports media portals across international markets. Proven track record in executing deep audits in various tools, content strategy, Google Discover optimization, and technical site health checks.
With a background in WordPress development and cross-functional negotiation, I effectively bridge the gap between product, content, and engineering teams.
Interested in AI integration and leveraging modern tools to scale search efficiency. Also experienced in affiliate optimization and promo code structures.
Education
Bachelor of Laws
Faculty of Laws, University of Nis
Languages
Serbian (native)
English (fluent)
Spanish (elementary)
Italian (elementary)
SEO & Digital Tools
Google Search Console
Google Analytics
Screaming Frog
Ahrefs
OnCrawl
Marfeel
Discover Snoop
Semrush
SEOtesting tool
Moz
RankMath
WordPress
HTML & CSS
Claude
ChatGPT
Gemini
AccuRanker
SurferSEO
Wikidata
Mangools
Majestic
Yoast SEO
Skills
SEO Strategy & Ownership
Technical & Content SEO Audits
WordPress Development
Google Discover & Schema Markup
AI-Driven Workflows
Competitor & Internal Linking Analysis
Affiliate & Promo Code Optimization
Team Collaboration
Work Experience
Better Collective
SEO Analyst
As an SEO Analyst at Better Collective (Sep 2025 – Jul 2026), I drove organic search growth, site health, and content strategy for high-traffic sports media platforms. Following an internal restructuring, I joined the SEO team in May 2025 and officially assumed the position of SEO Analyst in September 2025.
I supported key sports portals including bolavip.com, br.bolavip.com, somosfanaticos.fans, while directly managing redgol.cl, juanfutbol.com, and futbolcentroamerica.com. I was operating in competitive newsroom environments across Spanish and Brazilian markets, my Spanish knowledge was crucial for seamless daily content analysis.
Key responsibilities included:
Discover & Real-Time Tracking: Monitored audience trends via Google Discover, GSC, GA4, and Marfeel to capitalize on viral sports news.
Technical Audits & Speed Fixes: Ran site health checks using Screaming Frog, Ahrefs, and Semrush, collaborating with devs to fix crawl blockers and page speed issues.
Schema & Knowledge Panels: Enhanced structured data and prepared Knowledge Panel frameworks using Wikidata (including entity setup for Bolavip).
Content & Keyword Strategy: Executed keyword research, Content Gap Analyses, and internal linking optimizations for sports media and betting promo code pages.
AI Workflow Integration: Connected Claude to Screaming Frog crawl data via MCP servers to automate technical issue identification.
My role ended in July 2026 due to corporate operational restructuring driven by increased AI integration.
Junior Optimization Performance Audits Specialist
As a Junior Optimization Performance Audits Specialist at Better Collective (October 2024 – August 2025), I was responsible for evaluating the technical health, structural integrity, and search visibility of international web properties across European and American markets. My work focused on websites fully owned by Better Collective, as well as media platforms where specific sub-domains or commercial sections were owned and managed by the company.
My primary objective was conducting deep-dive performance audits and comprehensive site Health Checks to identify technical bottlenecks and unlock sustainable organic growth. Among the numerous international projects I audited, the platforms I worked on most extensively included Apuestas Deportivas (Spain), Terra (Brazil), Zagranie (Poland), AceOdds (UK), and Canada Sports Betting (Canada).
My daily analytical and technical responsibilities included:
Site Health Checks & Technical Audits: Crawled large-scale owned and managed media assets using Screaming Frog, OnCrawl, Ahrefs, Semrush, and Moz to detect indexability issues, canonical errors, duplicate content, and architecture flaws.
Competitor & Market Benchmarking: Performed page-level and domain-level competitor analysis to evaluate backlink profiles, technical setups, and organic search footprints against top industry players in local markets.
Content Gap Analysis: Identified untapped search terms and topic gaps across key markets using Ahrefs and Semrush to guide content creation and expand keyword coverage.
Keyword & Search Intent Research: Executed targeted keyword research using Mangools, Majestic, and SurferSEO to align site architecture with regional search intent.
Analytics & Performance Diagnostics: Tracked organic performance and user engagement using Google Analytics 4 (GA4) and Google Search Console (GSC) to diagnose traffic fluctuations and indexing anomalies.
On-Page & Structural Optimization: Verified heading hierarchies, URL parameters, internal linking, and basic schema markup to ensure optimal crawlability for search engines.
Actionable Technical Reporting: Compiled comprehensive audit findings into structured performance reports, delivering actionable insights for senior SEO specialists and development teams.
This foundational role allowed me to build deep technical auditing expertise, directly preparing me to step up into the SEO Analyst role and manage LATAM market strategy.
RCM Technologies
Digital Marketer
As a Digital Marketer at RCM Technologies (June 2023 – December 2023), I drove multi-channel digital strategies, web development projects, and SEO optimizations across company divisions. Transitioning from billing into the IT and digital marketing division allowed me to combine technical development, web design, and search performance. Working as part of the Niš digital marketing team, I led hands-on website building, social media management, and content creation for international corporate sectors.
My main responsibilities included:
Built and redesigned corporate websites using Elementor Pro, HTML, and CSS, leading core design, responsiveness, and SEO setups for divisions like RCM Human Capital Management and RCM Thermal Kinetics.
Contributed to full team developments, site content updates, and continuous maintenance for major properties including RCM Aerospace & Defense, RCM Life Sciences & IT, and RCM Engineering.
Managed On-Page SEO optimizations, utilizing Yoast SEO to refine metadata, headings, URL structures, and targeted keyword density.
Improved site load speeds and performance scores by optimizing, compressing, and formatting media assets across all web properties.
Integrated Google Search Console and Google Analytics to track site traffic, verify indexability, and analyze audience engagement metrics.
My tenure in this role concluded following a internal restructuring, where the internal digital marketing unit was phased out as the enterprise transitioned to external agency partners for overall corporate rebranding
Billing Administrator & Social media administrator (additionaly)
As a Billing Administrator at RCM Technologies, I managed complex financial administration and billing operations for the Healthcare Division. In this role, I was responsible for processing and managing high-volume reimbursement transactions involving substantial funds from the New York State Department of Health, maintaining strict accuracy, compliance, and detailed financial documentation.
In addition to my core billing responsibilities, I proactively took on social media administration for the Health Care sector. I created and published engaging bilingual content (Serbian and English) across corporate social channels to highlight industry updates, employee spotlights, and division milestones.
Recognizing my growing interest in web technology and digital communications, I pursued specialized training and certifications in HTML, CSS, Bootstrap, and Digital Marketing during this time. This proactive skill-building enabled a smooth transition into the IT division, where I subsequently took on hands-on roles in website development, SEO, and digital strategy for the company’s global web properties.
Freelance
WordPress & SEO
Designed and built custom responsive websites using WordPress, Elementor Pro, HTML, and CSS, leading the complete web design and technical setup for clients like CCC Engineering.
Performed On-Page SEO optimization, metadata strategy, heading structure alignment, and internal linking for Digital Visions (website authored by Digital Visions agency).
Executed mobile, tablet, and desktop responsiveness optimizations for Premium Studio & Academy Viktor Jovanović TEAM (website originally built by another agency).
Content & Social Media
Managed social media strategies and content creation for Lexa Data Solutions (company no longer active).
Executed bilingual content creation in Serbian and English, writing technical and industry articles covering topics such as outsourcing, offshoring, data solutions, and digital marketing.
Created and managed end-to-end social media campaigns across Facebook, Instagram, and LinkedIn for various client niches and personal web projects.
Produced visual assets using Canva Pro to support blog posts, social media campaigns, and brand engagement.
Authored articles published on external media portals, including “Mogu ja to sama”, expanding reach and driving targeted backlink traffic.
Personal Projects
For the end, I saved perhaps the most important part—how it all actually began. It all started as a simple hobby rooted in my passion for writing.
That love for content creation naturally evolved into building and managing my own ecosystem of blogs. Before working with global enterprise platforms, I used my personal projects as a hands-on testing ground—building websites from scratch, learning SEO through real-world experimentation, running social media channels, and executing campaigns to direct readers back to my sites.
Key Personal Initiatives:
Creative Roots & First Steps (MissPalm): Launched my very first blog in 2017 focused on creative writing and book-inspired essays, marking the beginning of my journey in digital publishing and audience engagement.
Support for Emerging Businesses (Izaberi domaće): Built a dedicated platform celebrating domestic Serbian products, local businesses, tourism, and gastronomy. This initiative served as my foundation for backlink building and community outreach, offering local businesses free visibility and ad placements.
SEO Strategy & Expert Collaborations (Zdravo Zdravlju): Managed a specialized health, wellness, and nutrition blog where I conducted extensive link-building, run targeted Facebook and Instagram ad campaigns, established affiliate partnerships with cosmetics brands, and collaborated with professional nutritionists who contributed expert articles to elevate content authority.
Career Development & English Content (Prave Mere Karijere): Created a career and skills blog featuring articles in English, designed during my digital marketing studies to explore professional growth, business strategies, and industry trends.
Bilingual Hub & Portfolio (Digital Center Solutions): Built a multi-language digital marketing blog equipped with automated translation capabilities, publishing articles on marketing strategies accompanied by custom visual media.
Social Media Ecosystem & Link Building: Built and managed dedicated Facebook and Instagram pages for every blog to amplify content reach. Executed manual link-building strategies, backlink exchanges, and guest posting outreach—including acquiring guest post backlinks on prominent media platforms like Mogu ja to sama.
Certificates
Level Up
- Web design (HTML, CSS, Bootstrap)
- Digital Marketing (Content writing, SEO, Google Ads, Social Media Ads, Google Analytics)
Udemy
- SEO Course: Beginner To Advanced
- Marketing Analytics
- How to Research and Write Using Generative AI Tools
